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How Behavior Spreads: The Science of Complex Contagions. Damon Centola

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ISBN: 9780691202426 | 312 pages | 8 Mb

• How Behavior Spreads: The Science of Complex Contagions
• Damon Centola
• Page: 312
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780691202426
• Publisher: Princeton University Press

Download How Behavior Spreads: The Science of Complex Contagions

Download books for free for ipad How Behavior Spreads: The Science of Complex Contagions by Damon Centola (English Edition) 9780691202426

A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior—in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. While it is commonly believed that "weak ties"—long-distance connections linking acquaintances—lead to the quicker spread of behaviors, in fact the exact opposite holds true. Centola demonstrates how the most well-known, intuitive ideas about social networks have caused past diffusion efforts to fail, and how such efforts might succeed in the future. Pioneering the use of Web-based methods to understand how changes in people's social networks alter their behaviors, Centola illustrates the ways in which these insights can be applied to solve countless problems of organizational change, cultural evolution, and social innovation. His findings offer important lessons for public health workers, entrepreneurs, and activists looking to harness networks for social change. Practical and informative, How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

How Behavior Spreads: The Science of Complex Contagions
How Behavior Spreads: The Science of Complex Contagions Damon Centola Princeton University Press, 2018. 308 pp. See allHide authors  How behavior spreads: the science of complex contagions
How behavior spreads: the science of complex contagions. Centola, Damon. Princeton University Press. 2018. Book. Publication_Image: How behavior spreads:  How Behavior Spreads : The Science of Complex Contagions
A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often  Stanford Seminar - "How Behavior Spreads" - YouTube
In this talk, I discuss several new breakthroughs in the science of network He is the author of How Behavior How Behavior Spreads: The Science of Complex Contagions
How Behavior Spreads: The Science of Complex Contagions Damon Centola Princeton University Press, 2018. 308 pp. See allHide authors and  How Behavior Spreads, The Science of Complex Contagions
Booktopia has How Behavior Spreads, The Science of Complex Contagions by Damon Centola. Buy a discounted Hardcover of How Behavior Spreads online  How Behavior Spreads | Psychology Today
How Behavior Spreads: The science of complex contagions., by Damon Centola, Ph.D. On the Spread of Behavior: Five Questions for Damon Centola
In "How Behavior Spreads: The Science of Complex Contagions," the author explains how information shared by those close to us can  How Behavior Spreads : Damon Centola : 9780691175317
How Behavior Spreads : The Science of Complex Contagions · Back cover copy "In social networks, as in media networks, content matters--the types of behaviors  SFI Community Lecture - Damon Centola - How Behavior
SFI Community Lecture - Damon Centola - How Behavior Spreads: The Science of Complex Contagions

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